Bybelo Saffron

Belo is not just a name; it also tells a historical and personal story! Belo has been my nickname since childhood; my brothers chose it. It describes friendship, soul mates, and brotherhood, regarding “by,” which means that the project is owned by me, Belo. My cultural inheritance was strongly affected by the environment around me.

I started my youth journeys by riding horses at Lagos Polo Club, which was an unforgettable experience. The horses are culturally sacred animals for Arabs and Middle Easterners, as Arabs used to ride horses for all voyages across scorching deserts and many more. The pair of horses stands for the partners, and here I mean that Saffron helps us to balance our lives as it provides us with intense energy to be alive and to improve the way we think and feel, and it means the feeling of Partnership and Caring.

Saffron is a costly product, and horses between ancient countries transferred it. Regarding the logo’s design, the horse symbol in red and gold, for the name saffron, is known as reddish gold.

Services:

Packaging
Art Direction
Illustration
Die cutting
Visual Design
Material Standard

All types of "Bybelo" Saffron are carefully picked from each harvest of the unique Moroccan farms. We provide our excellent Saffron only during its specific season, quickly plucked and perfectly prepared to ensure pure organic quality. Our main partners are the Berber women, and we gladly buy their own unique products provided by their farms, as we annually offer them 10% of the profits. We appreciate Saffron's health benefits, besides its tremendous impact on creating different dishes, cosmetics, art, and various precious herbs.

Based on the pillars of the brand, which are:(Authenticity, Responsibility, and caring), We did our best to create a unique packaging that describes those concepts and refers to Morocco's heritage, especially the historical city of  "Casablanca." As the main objective of Bybelo is to provide the best hand-picked Saffron and natural fragrances, highlighting this mission in the packaging design was a must. Therefore, I chose three elements for the packing design:

The First element is the Redstart bird, one of the endemic species of the high Atlas Mountains,  providing care for its young by bringing food until adulthood.

The second element is Hassan II Mosque in Casablanca, as it is an authentic symbol of Morocco's cultural heritage; it is the second-largest Mosque in Africa and the 7th largest in the world.

The third element is Moroccan tajin, which is related to cooking and saffron spices.

To ensure the brand's design could thrive in physical and digital expressions, we focused on creating a cohesive and flexible visual system that could quickly adapt to different media and contexts. This included developing a consistent color palette and typography and creating various graphics and design elements that could be used across other platforms and applications. By doing this, we created a strong and distinctive visual identity that customers could easily recognize and remember, no matter where they encounter the brand.

Location: Othman Bin Affan Road (Service Road), Al Falah District, Riyadh 13314, Saudi Arabia

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